Privacy Policy

Effective Date: April 27, 2026

Welcome to the website of Eastern Shore Physical Therapy (“Eastern Shore Physical Therapy,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at easternshore-pt.com.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us through our website, including:

  • Name

  • Email address

  • Phone number

  • Appointment request information

  • Information submitted through contact forms

  • Newsletter signup information

We may also collect limited technical information automatically through website analytics tools, such as:

  • IP address

  • Browser type

  • Device information

  • Website usage data

  • Pages visited and time spent on the website

2. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and contact requests

  • Schedule appointments

  • Communicate with patients and prospective patients

  • Send newsletters or practice updates

  • Improve website functionality and user experience

  • Monitor website performance and analytics

  • Provide patient portal access and related services

3. Patient Portal & Third-Party Services

Our website may provide access to a third-party patient portal operated by Prompt EMR.

Please note that any information submitted through the patient portal is governed by the privacy and security policies of the portal provider. We encourage users to review those policies before submitting personal or medical information.

Patient portal access may include secure communication, scheduling, payments, or medical record management.

4. HIPAA & Medical Information

Eastern Shore Physical Therapy is committed to protecting patient privacy and complying with applicable healthcare privacy laws.

While our public website is not intended for the submission of Protected Health Information (PHI), information shared through secure healthcare systems or patient portals may be protected under the Health Insurance Portability and Accountability Act (HIPAA).

Please do not submit sensitive medical information through general website contact forms or unsecured email.

5. SMS/Text Communications

We may use SMS or text messaging to provide appointment reminders, scheduling updates, or other patient-related communications.

Message and data rates may apply depending on your mobile carrier. You may opt out of text communications at any time by replying STOP or contacting our office directly.

6. Cookies & Analytics

We use Google Analytics to help us understand how visitors use our website and improve user experience.

Google Analytics may collect anonymized usage information such as:

  • Pages visited

  • Time spent on the site

  • Device and browser information

  • Referral sources

We do not currently use advertising remarketing tools or Facebook Pixel tracking.

7. Information Sharing

We do not sell or rent your personal information.

We may share information with trusted third-party service providers who assist us in operating our website, scheduling services, analytics, or patient communications, provided those parties maintain appropriate confidentiality and security protections.

We may also disclose information if required by law or to protect our legal rights.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect information submitted through our website.

However, no electronic transmission or storage system can be guaranteed to be 100% secure. Users submit information at their own risk.

9. Children’s Privacy

Our website and services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children through our website.

10. Third-Party Links

Our website may contain links to third-party websites, including social media platforms and patient portal services. We are not responsible for the privacy practices or content of those external websites.

You can visit our Facebook page here:
Facebook

11. Your Choices

You may choose not to provide personal information through our website. However, doing so may limit your ability to request appointments or communicate with our office online.

You may unsubscribe from marketing or newsletter communications at any time using the unsubscribe link provided in emails or by contacting us directly.

12. Alabama Residents

Our services are intended for residents of the State of Alabama and are operated within the United States.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Eastern Shore Physical Therapy
618 McMeans Ave
Bay Minette, AL 36507 USA
Email: bayminette@easternshore-pt.com
Phone: (251) 937-4700

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will become effective immediately upon posting to this page. We encourage users to review this policy periodically for updates.